10 Ways Social Media Will Change In 2010

Here's a great article from ReadWriteWeb by Ravit Lichtenberg on the evolution of social media:

Today, it is impossible to separate social media from the online world. Facebook reached 350 million users last month -- 70% of whom are outside the US -- and it accounts for 25% of the Web's traffic, nearly one in five people on the web use Twitter, and 94% of enterprises plan to maintain or increase their investment in enterprise social media tools. The social media conversation is no longer considered a Web 2.0 fad -- it is taking place in homes, small businesses and corporate boardrooms, and extending its reach into the nonprofit, education and health sectors. From feeling excitement, novelty, bewilderment, and overwhelmed, a growing number of people now speak of social media as simply another channel or tactic. Here's some highlights:

• Social Media Innovation Will No Longer Be Limited By Technology
• Mobile Will Take Center Stage
• Many "Old" Skills Will Be Needed Again
• Women Will Rule Social Media
• ROI Will Be Measured -- and It Will Matter
  

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